Sairee Chahal has established the platform SHEROES with an idea to help women get ‘more from life’—from careers and jobs to health, family life, and wellbeing.
Sairee belonged to a small town and was familiar with the limitations of opportunities for women. After moving out of her house she pursued her education and worked side by side. Soon she was creating job opportunities for the needy.
Sheroes | The brand build with Sairee Chahal | Founder & CEO
May 9, 2021 Brutnow team Article, Cover Story, Women Entrepreneurs 1
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Sairee Chahal has established the platform SHEROES with an idea to help women get ‘more from life’—from careers and jobs to health, family life, and wellbeing.
Sairee belonged to a small town and was familiar with the limitations of opportunities for women. After moving out of her house she pursued her education and worked side by side. Soon she was creating job opportunities for the needy.
The big gender gap in the Indian internet ecosystem, the lack of diversity in the workplace, and the insignificant amount of women workforce did not go unnoticed by Sairee. She started SHEROES as a career-centric community for women.
The platform started gaining admiration and in just two years they had almost 1M women and 20k companies signed up and would post 100k job listings a month. As an upgrade, SHEROES then set up a helpline for women to enable them to talk to a professional if they had any sort of career questions.
SHEROES, the women-only community is a safe and trusted space founded by Sairee Chahal. Here, women can discuss various aspects of their life like health, careers, relationships and also share their life stories, achievements and moments.
The SHEROES application also offers a dedicated helpline where the community members can talk to counselors on aspects of their growth journeys.
SHEROES follows a platform-centric model that aims at connecting companies to women professionals. These include mechanisms like the digital product, channel programs, hiring initiatives, employee branding, custom and of course special projects. Also, this is an engagement platform for brand marketers who are looking to engage with urban educated women. SHEROES.in today’s powers some of the largest diversity initiatives, channel programs and returning professionals programs.
“My biggest learnings out of all these things were: one, I need a big canvas to work on. I really need bigger problems to solve, something more meaningful and large. And two, I need a lot of freedom to operate. I cannot sit in a box and work, I figured I’m not made for corporate set up,” — Sairee Chahal.
“Initially, we would get calls from women who wanted to talk about jobs. ‘How do I get back to work, how do I find work, how do I work part-time, how do I negotiate a salary’ and more. But soon, the conversation started to shift, and what we saw was that women were asking us about everything. They were asking us about health, relationships, in-laws, children, startups, entrepreneurship, and everything else,” pointed out Chahal.
“Even if you built something and failed, you are still more valuable. Think of it as an amazing learning experience, you will get so much to learn and experience. We have got nothing to lose.”
Women started coming to SHEROES for everything. These were not just corporate women; these were women from all over India right from Tier 2 cities such as Jaipur, Aurangabad, Surat to Tier 3 cities and more. So they decided to tap into this opportunity in two ways — One, they acquired a company named Babygogo, a community for mothers, and then they shut down its job listing section.
“There are a couple of themes that we follow—jobs and income opportunities, health and wellbeing, sense of identity, networking and more,” Chahal added.
Chahal calls the SHEROES helpline a vital part of the company, revealing that last year it helped counsel over 9 Lakh women through that helpline. These are one-on-one conversations with counsellors, “We have a team of professionals—director of women’s health, a bunch of doctors, counsellors and more—so women can get any and every advice. And they can get it not only from a counsellor but also from other women, mentors and more who are all on the network,” explained Chahal.
SHEROES is a safe environment where women can ask about any personal matter, be it related to domestic violence or legal rights or puberty, sexuality and more. Not only that but women can also buy and sell online on the platform.
“We even promote work, we run a workforce business which certifies women as remote workers. Today we have over 16 Mn women on the network and about 10K women are working via us as remote workers,” – Sairee Chahal.
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